Wolverhampton City Council has unveiled ‘WV Active’ as the new name for leisure in the city as it revealed the masterplan to transform health and fitness facilities.
Superb-value membership packages, leading fitness classes, excellent customer service and improvements to the centres themselves are at the heart of the major rebrand.
WV Active launches next month (JAN).
It will see each of the three leisure centres – Aldersley Leisure Village, Bert Williams and Central Baths– keep their individual names and identity – but they will use the same WV Active branding.
WV Active members will be able to use all three centres.
Aldersley Leisure Village offers a fitness gym and exercise studio, athletics track, cycling velodrome, sports pitches, outdoor tennis and netball courts, sports arena accommodating 12 badminton courts.
Bert Williams has an eight lane 25m swimming pool, a smaller studio pool, fitness gym and exercise studio, sports hall, sauna and 4 glass-backed squash courts.
Central Baths has an eight lane 25m swimming pool, fitness gym and steam room.
All the centres offer secure on-site parking, exercise classes and meeting rooms.
Councillor Elias Mattu, cabinet member for leisure and communities, said: “Back in March, I announced that Central Baths was saved from the threat of closure and we would be transforming the way we run all three of our leisure centres to attract more customers through the doors and turnaround their fortunes.
“The unveiling of WV Active is the result of months of hard work behind the scenes, utilising the knowledge of experts, to review every aspect of our offer.
“Our new, superb-value, no-contract membership packages mean you can swim and gym as much as you like from just £10 per month. For a small amount more you can also attend unlimited classes run by leading global fitness provider Les Mills.
“You can of course continue to enjoy our facilities without being a member on a pay as you play basis.
“We are confident that these affordable packages, combined with our welcoming, friendly centres and easy to use new online booking system will prove to be a very attractive offer – particularly as people start to think about getting fit in the new year.
“We are committed to promoting healthy lifestyles – especially at a time when the city is joining together to tackle obesity.
“We will shortly be announcing details of a new swimming academy that will help thousands of Wolverhampton young people learn to swim.”
WV Active will offer regular Les Mills fitness classes. Les Mills is a global fitness and training phenomenon – with millions of people taking classes every week in more than 80 countries.
WV Active members can take part in unlimited Les Mills classes as part of their membership package.
A special Les Mills Super Saturday event has been organised for 10th January where people can try out the different classes for free. These sessions will be led by Kate Slee – one of Les Mills’ leading instructors who travels the world promoting the programme.
You can see a Les Mills class in action here.
As well as being great places to get fit and healthy, WV Active centres will also be places to meet up with friends with branches of Costa Coffee, the UK’s most popular coffee brand, opening at Aldersley Leisure Village and Central Baths. Bert Williams already has a café.
While relaxing in the coffee shop, people can also catch up with social media or the internet using free Wi-Fi.
More information about joining WV Active is available by logging on to www.wvactive.com or calling 01902 551010.